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Finding the best Health Insurance can be tricky. There are a range of different insurers and plans available, each with their own unique policy options and levels of cover. This can make the decision-making process overwhelming, and it can be difficult to know where to begin.
Not all policies are equal, and some will align more closely with your own specific needs and circumstances. With this in mind, it’s important to understand how they differ and what key factors to consider before taking out cover.
When it comes to finding Health Insurance, here are the need-to-knows:
Get the rundown on Private Health Insurance and what to consider before buying a policy in just five minutes 👇
The UK has a few major Private Health Insurance providers to choose from, each with their own unique policy types, pricing structure, and underwriting process.
There’s no one-size-fits-all when it comes to insurance. The “best” Health Insurance for you won’t necessarily be the best for someone else, as it all depends on your unique situation. That’s why it’s important to compare quotes and policies from different providers. And the cheapest quote isn’t always the best.
As independent protection specialists, we live and breathe Health Insurance and personal protection products, working closely with the UK’s leading insurers every day to ensure you receive the most reliable and up-to-date advice.
GOOD TO KNOW 🤓
As an FCA-authorised firm, you can trust Drewberry to guide you with integrity and knowledge. You can find us on the Financial Services Register.
To guide you in finding the best fit, we’ve reviewed the top six Private Health Insurance providers, outlining the pros and cons of each along with customer feedback.
Aviva is one of the UK’s leading insurance providers, offering a wide range of financial services such as insurance, investments, pensions, and retirement planning.
Healthier Solutions is Aviva’s private health insurance plan for individuals and families in the UK. The core policy is robust, while offering the flexibility to customise it with a range of optional add-ons to suit your specific needs.
Pros | |
|---|---|
✅ | Good Mental Health Treatment |
✅ | Wide Hospital Network |
✅ | High Excess |
Cons | |
|---|---|
👎 | Limited Therapies Cover |
👎 | Limited Virtual GP Sessions |
With no upper age limit and a renewal price guarantee, Aviva is popular with families and older people looking for the best value Health Insurance. Aviva currently has over 51,000 reviews on Trustpilot (73% of them giving 5⭐), giving them an average “Great” score of 4.3/5 stars. Note that this is for the company as a whole, rather than just the Health Insurance division.
Read our specialist review of Aviva Health Insurance, or get a quote online in 60 seconds.
Axa Health is part of one of the world’s biggest and most recognised insurance groups. Its main Health Insurance plan, Personal Health, offers a great hospital network, leading cancer care, and flexible options.
The plan is modular, meaning you can customise it with more options and add-ons than most other policies to fit your needs.
Pros | |
|---|---|
✅ | High Excess |
✅ | Excellent Cancer Care |
✅ | Virtual GP |
Cons | |
|---|---|
👎 | NHS Cancer Support for Pre-Existing Cancer |
👎 | Limited Therapies Option |
👎 | Limited Hospital Network |
With a good choice of hospitals and options to customise your policy, Axa is popular with those wanting some flexibility with their Health Insurance. Axa currently has over 16,000 reviews on Trustpilot (66% of them giving 5⭐), giving them an average “Great” score of 4.1/5 stars.
Read our specialist review of Axa Health Insurance, or get a quote online in 60 seconds.
Bupa is a leading private health insurer in the UK, known for its Bupa By You Comprehensive plan. A key feature is Bupa Direct Access, allowing you to bypass the GP for concerns like cancer, mental health, or minor aches and sprains.
Unlike many insurers, Bupa has no shareholders, so it reinvests profits back into its services. As a global company, Bupa offers healthcare through an extensive network of hospitals, clinics, dental centres, and care homes worldwide, making it more than just an insurance provider. Bupa also won the Best Individual Insurance Provider and Best Customer Service Delivery at the 2024 Health and Protection Awards.
Pros | |
|---|---|
✅ | Mental Health Cover |
✅ | Easy Claims Process |
✅ | Excellent Cancer Cover |
✅ | Broad Hospital Network |
✅ | 24/7 Remote GP |
Cons | |
|---|---|
👎 | No Protection For No Claims |
With a huge network of hospitals and the best cancer cover in the UK, Bupa is a tried and tested household name when it comes to Health Insurance. Bupa currently has over 37,000 reviews on Trustpilot (72% of them giving 5⭐), giving them an average “Excellent” score of 4.5/5 stars.
Read our specialist review of Bupa Health Insurance, or get a quote online in 60 seconds.
Founded in 1927, The Exeter is a “mutual society”, meaning it’s owned by its members and not by shareholders.
Alongside its Health Insurance products, The Exeter also offers Life Insurance and Income Protection.
Pros | |
|---|---|
✅ | Unlimited Virtual GP |
✅ | Speech Therapy & Pain Management Included |
✅ | Community Friendly |
Cons | |
|---|---|
👎 | No Optical Or Dental Option |
👎 | Smaller Insurer |
👎 | Basic Cancer Treatment |
With unlimited Virtual GP appointments and inclusive processes, The Exeter is popular with those looking for convenient health cover. The Exeter currently has over 1,000 reviews on Trustpilot (73% of them giving 5⭐), giving them an average “Great” score of 4.0/5 stars.
Read our specialist review of The Exeter Health Insurance, or get a quote online in 60 seconds.
A family-run business since 2003, Freedom Health Insurance is an independent insurer, taking a caring approach to personal protection. They are one of few providers who offer ‘No location-based pricing’ which means they don’t base cost on your postcode.
Freedom Elite is the company’s main Health Insurance offering. However, it also offers Freedom Essentials, which provides a fixed cash benefit with no annual limit for eligible inpatient and day-patient treatment.
Pros | |
|---|---|
✅ | Extended Psychiatric Cover |
✅ | Extended Home Nursing Cover |
✅ | Family Friendly Option |
Cons | |
|---|---|
👎 | Limited Outpatient Tests |
👎 | Smaller Insurer |
👎 | Basic Cancer Treatment |
As a new player in the Private Health market, Freedom Health is well-suited to families due to their child-friendly policies. Freedom Health currently has over 100 reviews on Trustpilot (73% of them giving 5⭐), giving them an average “Excellent” score of 4.3/5 stars.
Read our specialist review of Freedom Health Insurance, or get a quote online in 60 seconds.
WPA is a non-profit that’s been around since 1901, offering Health Insurance as their sole product. WPA believes seeing a specialist should be a clinical decision, not a commercial one, so they allow customers to choose when, where, and who handles their treatment.
Their flagship product “Complete Health” is designed to make it easy for customers to personalise their policy, offering plenty of flexibility to match individual needs.
Pros | |
|---|---|
✅ | Customisable Cover |
✅ | Excellent Hospital Network |
✅ | Specialist Recommended |
Cons | |
|---|---|
👎 | No Guided Care |
👎 | Basic Mental Health Cover |
With its clinical-first approach and customisable plans, WPA is popular with those looking for more control over their healthcare. WPA currently has over 4,500 reviews on Trustpilot (89% of them giving 5⭐), giving them an average “Excellent” score of 4.7/5 stars.
In 2014, Discovery Holdings bought out Prudential and rebranded its UK operations to VitalityHealth and VitalityLife.
VitalityHealth was the first insurer to reward people for healthy living, offering a wide range of rewards (such as discounts and gifts) to encourage people to maintain and improve long-term health.
Pros | |
|---|---|
✅ | Mental Health Therapies As Standard |
✅ | Rewards and Discounts |
✅ | Offers Select Surgeries |
Cons | |
|---|---|
👎 | Low Excess Options |
👎 | Limited Digital GP Hours |
With its leading perks system, Vitality is popular with those who want incentives for building good habits. Vitality currently has over 58,000 reviews on Trustpilot (71% of them giving 5⭐), giving them an average “Excellent” score of 4.4/5 stars.
Read our specialist review of Vitality Health Insurance, or get a quote online in 60 seconds.
When it comes to choosing private health insurance, understanding which provider has the best reviews can be invaluable.
Customer reviews offer insights into real experiences, helping you evaluate everything from ease of claiming and customer service to the value and benefits provided.
Here are the top-rated private health companies based on customer reviews from Trustpilot:
| Provider | Average Score | Number Of Reviews |
|---|---|---|
| WPA | 4.7/5 | 4,510 |
| Bupa | 4.5/5 | 37,631 |
| Vitality | 4.4/5 | 58,022 |
| Aviva | 4.3/5 | 51,954 |
| Freedom Health Insurance | 4.3/5 | 104 |
| Axa | 4.1/5 | 16,681 |
| The Exeter | 4.0/5 | 1,141 |
Scores correct as of October 2025
Even the best Private Healthcare won’t cover you for everything. It’s vital to understand what’s offered as standard, the optional extras, and what isn’t included.
Firstly, a Health Insurance policy will only cover you for acute conditions. These are conditions which are short term and can be cured with treatment. Chronic conditions (such as diabetes and heart disease) won’t be covered.
Many private health insurance policies include cancer diagnosis, treatment and aftercare as standard, though the precise scope, exclusions and limits vary by provider. This will give you access to cutting-edge treatment that isn’t yet available on the NHS, along with comprehensive care management.
What your policy will actually cover (in terms of acute conditions) will depend on the level of protection you put in place. All medical treatment is split into two categories: inpatient and outpatient, and there are distinct differences between the two.
All Health Insurance policies will include inpatient treatment as standard (any care that requires a hospital bed or overnight stay). However, your options for outpatient treatment will need to be added to your policy.
You don’t have to add outpatient cover to your Private Health Insurance, and having little or no outpatient cover means your premiums will be lower. However, without it you’ll have to rely on the NHS for outpatient scans and diagnostics. This can often slow down access to private inpatient care.
Outside of the core policy features mentioned above, it’s important to look at the additional extras that policies offer. Some may provide more flexibility when it comes to what can be added outside of core cover. When comparing insures look to see if you can add any of the following:
All Health Insurance policies pay for private medical care. Alongside that, most insurers offer a range of extra benefits which can take your cover from basic to comprehensive. These might include:
SPECIALIST TIP 🤓
Not all Private Health Insurance companies offer the same additional benefits, so it’s best to check these out insurer by insurer.
The level you cover you choose for your policy will determine the conditions you can claim for. In general, insurers tend to categorise their Health Insurance products in the following way:
BUDGET CHECK ✅
While Comprehensive Health Insurance policies provide the highest level of outpatient cover, they’re also the most expensive. If you’re limited by budget, look at a mid-range plan, as having some outpatient cover is better than having none at all. Guided care options (where your insurer recommends certain treatment paths) can also reduce premiums by as much as 25%.
Health Insurance underwriting refers to the way an insurer assesses your medical history to decide whether they’ll cover you. There are two types: moratorium underwriting and full medical underwriting:
Ultimately, the best option for you depends on your unique medical history. You can read more about the difference between moratorium and full medical underwriting, or call us on 02074425880 for free advice.
You have two ways to set up Private Health Insurance, and one provides far more protection than the other.
SPECIALIST TIP 🤓
An adviser will do all the heavy lifting for you. It is especially important to get advice if you have pre-existing conditions or a complex medical history. Give us a call on 02074425880 or email help@drewberry.co.uk to chat through your options.
Insurance is a highly personal thing to buy, so what you’ll pay for a policy depends on your unique circumstances.
Ultimately, the more comprehensive Health Insurance becomes, the more you’ll pay each month. For example, choosing add-ons such as psychiatric care or access to the best private hospitals in central London will bump up the cost.
To give you an idea of how much Health Insurance costs, we’ve put together some example quotes, based on two healthy non-smokers of different ages, looking for mid-range cover with a £250 excess.
Age & Cost | ||
|---|---|---|
| 
| 
| Age 25 |
£35.12 | £40.89 | £52.61 | Age 35 |
£44.79 | £57.74 | £65.46 |
Health insurance costs can vary widely depending on your age, lifestyle, and the level of cover you choose. It’s important to remember that while a lower premium might seem attractive initially, it may not offer the comprehensive protection you need.
Balancing affordability with adequate cover is key – this is where specialist guidance can really make a difference, helping you find the best policy for your circumstances and budget.
Alex Weir
Independent Health & Protection Specialist
The health insurance policy excess is the amount you agree to pay upfront towards any treatment costs. You can choose from a zero excess, where the insurer covers the entire bill, to higher levels, with some providers offering options up to £5,000.
Typically, the higher your excess, the lower your monthly premiums, which can make a higher excess a more cost-effective choice. However, the best excess for you will depend on your personal circumstances. While a higher excess can reduce your premiums, it also means a larger out-of-pocket payment if you need treatment, so consider what balance works best for your budget and healthcare needs.
Your insurer will write to you annually when your private health insurance is up for renewal.
Each year you may find your premiums rise slightly. This is typically down to medical inflation, which reflects the growing cost of procedures, drugs and treatments.
It’s vitally important you regularly review your policy and premiums to ensure you’re getting the best deal.
As part of our service at Drewberry, we take care of this for all our clients. If we find you cheaper or better cover elsewhere, we’ll also be able to help you switch insurers.
To ensure you receive treatment in the best facilities, it’s helpful to understand how insurers structure their hospital lists. Health Insurance providers typically organise hospitals into tiers, with the highest tier granting access to world-class private facilities. Policies that include this top tier allow you to receive treatment in some of the UK’s most prestigious healthcare centres, which offer advanced treatments and specialist care. These facilities are often based in London.
If keeping costs down is a priority, many insurers also offer options to select from lower-tier hospital lists. These tiers provide access to excellent facilities outside of Central London and in other major cities, but with a reduced range of prestigious centres. Opting for a smaller hospital list can make your policy more affordable without sacrificing quality healthcare, so it’s worth balancing the level of access you want with your budget.
Finding the best Private Health Insurance isn’t easy. There are multiple policy options to look at, all of which affect the cost of premiums and the coverage available.
At Drewberry, searching for the best Health Insurance is what we get out of bed for. We do this every day, so we’ve got the knowledge to find you the right policy at the right price.
For specialist help and fee-free advice, give us a call on 02074425880 or email help@drewberry.co.uk.
When it comes to protecting your health, you deserve first-class service. Here’s why you should talk to us:
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