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Vitality Income Protection [REVIEW]

Who Are Vitality?

Vitality is a leading insurance and investment company, offering a range of Life and Health Insurance products such as Income Protection, Critical Illness cover and Life Insurance. It also provides a number of investment products.

Its core purpose is to make people healthier and help them to protect their lives. This is why along with its parent group, Discovery, it has pledged to get 100 million people 20% more active by 2025.

Vitality’s Income Protection

Key Facts

Policy Overview

  • Rewards for healthy living. Get discounts, cashback and bonuses when you keep up with the Vitality Plus programme, which you can add on to certain policies.
  • Vitality uses the Own Occupation definition of incapacity for the majority of occupations it covers.
  • You can pay extra to fix 100% of your monthly benefit at the outset, so if your income falls during your policy’s term Vitality still pays your benefit in full.

Enjoy 2 Months FREE Cover 🥳

By reaching this page you are eligible for 2 months FREE cover when you arrange a new Income Protection policy.

Simply fill in the form below to apply your 2 months free discount or call us on 02084327333 stating the code VC2MF.

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What Does Vitality’s Income Protection Cover?

Vitality Income Protection Coverage

Maximum Cover

Income Protection / Short Term Income Protection

  • 60% of gross earnings up to £5,000 per month; 50% of any earnings above
  • Maximum benefit: £10,000 per month

Income Protection Cover Plus

  • 60% of gross earnings up to £5,000 per month; 50% of any earnings above
  • Maximum benefit: £16,666 per month

Premium Type

Guaranteed or reviewable

Maximum Claim Duration

Full term
Until the end of the plan or until you are well enough to return to work, whichever is sooner

2 year limited term
With a short term policy, you can claim for a maximum of 2 years

Incapacity Definition

Own occupation or special incapacity definition

Deferred Period

  • Employed workers: 4 / 8 / 13 / 26 / 52 weeks
  • Self-employed workers: 1 / 4 / 8 / 13 / 26 / 52 weeks



Waiver of Premium


We have taken care to ensure that information on this Drewberry owned website is accurate. However, we offer no guarantee as to its accuracy and accept no liability for any losses, whether direct or indirect, arising from errors on our part.

Key Policy Factors

Vitality offers three different cover options to make it easier to pick the right cover for needs and budget. These are:

  • Income Protection Cover
    Covers 60% of your gross income up to £5,000 per month and 50% of income above this, capped at £10,000 per month. It will pay out right up until the end of the plan if you become so ill you can never work again.
  • Short Term Income Protection
    This option offers the same level of monthly benefit as the above Income Protection policy. However, being a Short Term Income Protection policy, it only pays out for up to 2 years in the event of a claim.
  • Income Protection Cover Plus
    Cover Plus lets you cover 60% of your gross income up to £5,000 per month and 50% of income above this, capped at £16,666 per month rather than £10,000. Again, this option will pay out right up until the end of the plan if you become so ill you can never work again.

Public Sector Deferral Period

If you choose either the Income Protection or Income Protection Cover Plus policies, you can select a 12 month deferral period if you’re a public sector worker. This includes teachers, NHS staff and council workers.

Vitality then links your payout to your public sector sick pay, for example paying 50% of your benefit while you are receiving half pay and 100% of your benefit when your sick pay stops.

Automatic Waiver of Premium

Vitality automatically includes waiver of premium. This means it pays your premiums for you while you’re in a claim. This starts on the day after your selected deferred period ends.

Minimum Benefit Guarantee

Insurers base the monthly income benefit you’re entitled to on your income. If your income falls between you taking out a policy and making a claim, its likely that your benefit will therefore fall as well.

However, Vitality offers a ‘benefit guarantee’, so if your benefit is £1,500 or less, it still pays your chosen monthly benefit minus any continuing income you are receiving.

Whole Benefit Fix

If you pay extra to add this to your policy, Vitality will fix your benefit from the outset. That means, even if your income and therefore your entitlement to a benefit falls in the future, Vitality will still pay your original benefit without reducing it to account for you new lower earnings.

Special Incapacity Definition

For some higher risk occupations Vitality has a ‘special’ definition of incapacity. Here, it will pay your full benefit for 12 months based on the standard own occupation definition. However, on the 12 month anniversary of the claim, they’ll reassess your incapacity.

Depending on its severity at that point, Vitality will either continue paying the claim fully or reduce your benefit payments by 50%.

Retrospective Payments For Self-Employed

If you are self employed, choose a 1 month defer period and suffer from one of a list of conditions, Vitality backdates your benefit payments to the 1st date of incapacity.

Indexed Cover Available

Vitality offer indexed-linked Income Protection. With this option, your benefit increases annually in line with inflation measured by the Retail Price Index (RPI), capped at 10% per year.

However, it’s important to note that your premiums will also increase. The premium increases work depending on the increase in RPI and therefore your benefit. If RPI rises by:

  • 0-2%, your premiums rise by RPI + 1.5%
  • 2-8%, your premiums rise by RPI + 2.5%,
  • More than 8%, your premiums rise by RPI + 3.5%.

Guaranteed Insurability Option

Vitality lets you increase your benefit when certain life events happen without asking additional questions about your health.

However, not all life events are covered under Vitality’s short term and standard Income Protection policies.

Life events include:

  • Mortgage increase
  • Marriage / civil partnership (Cover Plus only)
  • Childbirth / adoption (Cover Plus only)
  • Increase in salary / job change
  • Every third policy anniversary (Cover Plus only).

Additional Benefits

Recovery Benefit

Vitality offers a Recovery Benefit which gives policyholders access to therapies and nursing support. It organises the services you need and pays for them directly, giving you one less thing to worry about.

Vitality pays the lower of your full Income Protection benefit or £1,000 (£2,000 for Cover Plus policies).

Discounted Apple Watch

Purchase an Apple Watch through Vitality and use it as a fitness tracker to earn rewards. By recording your activity you can earn points to help to reduce the cost of the watch. The more points you earn, the lower your repayments on the watch could be.

You must be paying a minimum premium of £45 per month and pay a small upfront deposit to access this benefit. Your regular monthly repayments will be over 36 months on a 0% APR finance agreement.

Permanent Disability Increase (Cover Plus Only)

With a comprehensive policy you will have access to a Permanent Disability Increase. If you become permanently disabled and cannot perform at least 3 activities of daily living, your benefit will increase by 10%.

However, you cannot receive more than £200,000 per year in combined benefit and Permanent Disability Increase.

Hospitalisation benefit (Cover Plus Only)

If you have to spend time in hospital during your deferred period, Vitality pays £100 per night after the 7 consecutive nights for a maximum of 90 nights.

Sophiw Wilson

Vitality’s unique Vitality Plus Programme rewards policyholders for being active by offering a range of discounts and benefits, such as money off gym memberships, cashback on the high street and when shopping online.

Sophie Wilson
Independent Protection Expert at Drewberry

How Does Vitality Compare?

Public Sector Defer Period

Unlike other providers which only offer a Sick Pay Guarantee or similar to NHS staff such as doctors and surgeons, Vitality extends this benefit to other public sector workers such as teachers and council workers.

Whole Benefit Fix

Vitality are the only insurer on the market to offer the option to fix your whole benefit amount. This option offers you peace of mind knowing that, should your circumstances change and your income fall, Vitality will still pay your original benefit in full.

Vitality Plus

The most unique aspect of Vitality’s Income Protection is the Vitality Plus programme. This gives access to cheaper premiums, cashback and other rewards. However, to access these benefits policyholders must take an active approach to maintaining a healthy lifestyle.

  • Can be added to any core protection product for an additional £5 charge
  • Involves earning Vitality points through exercise, healthy living and annual reviews
  • Offers discounts on gym memberships, fitness gadgets, bikes, running gear, holidays, as well as free weekly cinema ticket and coffee
  • Lets you use points to unlock better rewards, earn cashback and lower your premiums
  • Means your premiums won’t increase just because you don’t engage with the programme.

Vitality Life Programme

These programmes let you reap all kinds of rewards from your policy, including freebies, discounts, cashback and annually reducing premiums.

There are different options to choose from which offer slightly different benefits. These include Vitality’s Optimiser and Vitality Wellness Optimiser plan.

If you select either of these, they offer an initial upfront premium discount. If you didn’t want one of the Optimiser plans, you can simply add Vitality Plus to any core product and take advantage of the rewards linked to that specific plan.

It is important to know that with the Optimiser policies, premiums could go up as well as down. If you don’t engage with the Healthy Living programme and maintain a healthy lifestyle, your premiums may increase.

Vitality Optimiser

  • Vitality Plus is included as standard at a price of £3.80 (you cannot remove Vitality Plus from the policy)
  • Get an upfront discount on your ‘optimised’ insurance policy and lower premiums
  • Earn Vitality points through exercise, healthy living and annual reviews to spend on rewards
  • Have your premiums reduced annually if you collect enough points to reach ‘platinum’ Vitality status
  • Premiums increase if you don’t engage with the programme
  • You can only access some discounts by collecting a certain number of points regularly.

How Much Does Vitality Income Protection Cost?

To give you an idea of how much you can expect to pay for Vitality Income Protection, we’ve provided example premiums based on varying ages below.

To calculate these quotes we have assumed that the individual looking for cover wants a monthly benefit of £1,250 and:

  • A 4 week deferral period
  • Is in a low risk office based role
  • Has no pre-existing conditions
  • Is a non-smoker.

Monthly Premiums

30 Year Old

40 Year Old

50 Year Old




All quotes were generated in June 2021 and calculated as a monthly premium.

Get Vitality Income Protection Quotes & Expert Advice

As you can see, when looking to compare Income Protection Insurance there are lots of points to consider. With so many factors and a lot of different terminology at play, it can be tricky to do an accurate like-for-like comparison between providers.

If you’re unsure its always best to speak with an expert such as one of the team here at Drewberry. They can talk you through all your options and make sure you get the most suitable protection for your circumstances.

On the other hand you can compare the top UK providers in seconds using our handy Income Protection quote tool 😊 →

Why Speak to Us?

We started Drewberry™ because we were tired of being treated like a number.

We all deserve a first class service when it comes to issues as important as protecting our health and our finances. Below are just a few reasons why it makes sense to talk to us.

For help and fee-free advice on Income Protection, please don’t hesitate to get in touch. Pop us a call on 02084327333 or email

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Contact Us

Head Office & Pensions and Investments
Senator House
85 Queen Victoria Street
Personal Insurance & Accounts Payable
Telecom House
125-135 Preston Road
Drewberry London Office MapDrewberry Brighton Office Map

If you are unhappy with our service, we have a complaints procedure, details of which are available upon request. If you are unhappy with how your complaint has been dealt with, you may be able to refer your complaint to the Financial Ombudsman Service (FOS). The FOS website is

Drewberry Ltd is registered in England and Wales. Companies House No. 06675912

Drewberry Ltd registered office: Telecom House, Preston Road, Brighton, England, BN1 6AF. Telephone 0208 432 7333

Drewberry Ltd (Financial Conduct Authority No. 505473) is an Appointed Representative of Quilter Wealth Limited and Quilter Mortgage Planning

Limited, which are authorised and regulated by the Financial Conduct Authority.


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