
2007
Private Limited Company
Vitality is owned by South African insurer Discovery Holdings. In 2007, Discovery entered the UK market with a joint venture with PruHealth and PruProtect, part of the Prudential Group.
Vitality offers a number of rewards and incentives to protection clients who choose the Vitality Optimiser programme.
Available rewards include lifestyle ‘gifts’ such as cinema tickets and smart fitness trackers to premium discounts if you engage with the programme and lead a healthy lifestyle.
Vitality entered the UK market in 2007 from the merger of South African insurer Discovery Holdings and the life arm of Prudential, a British multinational life insurance and financial services company headquartered in London.
Overview of Key Policy Details
| |
---|---|
Product | Life Insurance |
Options | Level Term / Decreasing Term / Family Income Benefit / Whole of Life Cover |
Policy Coverage | Single life / joint life first death / joint life second death |
Underwriting | Full Medical Underwriting |
Premium Type | Guaranteed premiums / Reviewable Premiums / Index-linked premiums |
Terminal Illness Cover | Yes |
Optional Serious Illness Cover | Primary |
Comprehensive | |
Children’s Critical Illness Cover | Core Children’s Serious Illness Cover |
Enhanced Serious Illness Cover for Children | |
Indexation | Optional |
Waiver of Premium | Optional |
Minimum Entry Age | 16 |
Maximum Entry Age | 75 |
Guaranteed Insurability Option | Yes, available on the Vitality Life Plan only before your 55th birthday if you:
Plus on every third policy anniversary. |
Policy Exclusions | Suicide within the first 12 months of the policy |
If you add Vitality’s Serious Illness Cover to its Life Insurance policy, you’ll receive cover for far more illnesses than are covered by rivals’ Critical Illness plans.
We try to find out everything there is to know about the policies we advise on to ensure that we are in the best position to match you with the most appropriate policy.
Below, we have answered a few frequently asked questions given to us by our customers about your Vitality Life Insurance policy. If you need any further help, please do not hesitate to call us on 02084327333.
Sam Barr-Worsfold
Independent Protection Expert at Drewberry
A. You can apply for VitalityLife Term Insurance between the ages of 16 and 75, with the maximum end age of the policy you can choose being your 90th birthday.
A. When you choose to add Vitality Optimiser to your policy, Vitality recalculates your premium at every policy anniversary based on your Vitality Status. The four statues are Bronze, Silver, Gold and Platinum. You increase your status in a number of ways, from logging workouts to the steps you take each day.
Vitality Status | Premium Change |
---|---|
Bronze | +2% |
Silver | +1% |
Gold | +0% |
Platinum | -1% |
As you can see, there are a lot of points to consider when comparing insurers. With so many factors in play, it can be time-consuming to pull up key information across every single insurer in the market, so why not ask an adviser for help?
We started Drewberry because we were tired of being treated like a number and not getting the service we all deserve when it comes to things as important as protecting our health and our finances. Below are just a few reasons why it makes sense to talk to us.
If it is all getting a little confusing and you want to talk you through your options to make sure you find the most suitable cover please don’t hesitate to get in touch.Pop us a call on 02084327333 or email help@drewberry.co.uk.
Samantha Haffenden-Angear
Independent Protection Expert at Drewberry
I had a great experience with Drewberry, they have a lot of knowledge and expertise with life insurance and income protection and were able to advise me and arrange suitable products. Highly recommend.
Or call us on 0208 432 7333
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