Drewberry™ provide pensions, investment and insurance advice for Money to the Masses readers throughout the UK.

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Liverpool Victoria Life Insurance

Flexible Protection Plan




Policy Terms PDF
Key facts PDF

Company Type

Friendly Society

Company Overview

As the UK’s largest Friendly Society, Liverpool Victoria (LV) have more than five million members and customers and exist to grow the value of their business for the benefit of their members.

LV’s goal is to provide financial security and peace off mind to more than just a privileged few. They provide a range of insurance products from general car and home insurance to your protection policies such as life insurance and income protection

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Life Insurance Overview

You can take out a life insurance policy on a level or decreasing term basis and there are a range of additional options available with Liverpool Victoria that can suit your specific circumstances.

For example you can opt for critical illness cover which will payout a claim if you were to suffer a serious illness such as a heart attack, cancer or stroke.



As a mutual, Liverpool Victoria don’t have to answer to external shareholders – so they can concentrate on looking after you.


Liverpool Victoria frequently publish their claim statistics, paying 100% of life insurance claims in 2011 and 99% in 2012.


A Critical Illness Cover option is available which would protect you against 64 serious illnesses such as heart attack, cancer and stroke.


LV members get discounts on additional protection policies as well as a range of general insurance products including car and home insurance.


Liverpool Victoria Policy Conditions

An overview of the key policy details of LV’s Life Insurance proposition.

   Overview of Key Policy Details

Policy Type

Term Life Insurance

Policy Options

Level and Decreasing Term Life Insurance

Policy Coverage

Single or joint cover options are available on a first death basis only


Full Medical Underwriting

Premium Type

Guaranteed and Reviewable

Terminal Illness Cover

3% less than the original cover. Not applicable in the last 12 months of the plan

Optional Critical Illness Cover


Critical Illnesses Covered

64 critical illnesses are covered

Children’s Critical Illness Cover




Waiver of Premium


Maximum Cover

  • No maximum
  • £25,000 for over 50s life insurance

Minimum Cover

  • Determined by minimum premium of £5 per month.
  • Minimum of £1,000 for over 50s life insurance.

Min. Entry Age

17 years old

Max. Entry Age

  • 59 years old for inflation-linked cover & cover including critical illness insurance.
  • 79 years old for level or decreasing life cover only.

Guaranteed Insurability

There are guaranteed insurability options (GIOs) available with Liverpool Victoria’s life insurance products

Policy Exclusions

Liverpool Victoria won’t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy.

If you’re diagnosed with a terminal illness within 12 months of the end date of your plan, they won’t pay out a terminal illness claim

Application Process

We can arrange for a paper application, however we would recommend that you complete your application with one of our independent insurance experts over the telephone on 0208 432 7333.

This is to ensure that you have not missed anything and will not risk any failed claims due to non-disclosure in the future

Claims Telephone Number

You, or your legal representatives, can make a claim by telephoning 0800 756 5869 (for textphone, dial 18001 0800 756 5869)

Other L&G Policies

We have taken care to ensure that the information on this Drewberry owned website is accurate. However we can give no guarantee as to the accuracy of the content of the site. We accept no liability for any losses whether direct or indirect arising from errors on our part.

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Drewberry reviews Liverpool Victoria Life Insurance…

Liverpool Victoria have a range of life insurance products available including a standard term life insurance policy, life insurance for the over 50’s and life insurance with critical illness cover.

Additional benefits which are also available include a buyback life cover option and mortgage extension option should your circumstances change. Being a mutual you have the benefit of LV putting customer service front and center, with no shareholders to report to they can solely focus on putting you first.



Liverpool Victoria Life Insurance – Questions and Answers

A series of commonly asked questions with regards to the policy coverage of the LV Life Insurance plans.

Q. I am over 50 and concerned that premiums will be high. What can I do to reduce my life insurance premiums with Liverpool Victoria?

A. The good news is that LV have an over 50s life insurance policy designed specifically with you in mind. The difference between this policy and a standard life policy is that there is guaranteed acceptence with no medical or health questions.

This means you can get covered quickly with minimum stress however the flexibility on this plan does mean that you have less cover. The maximum cover here is £25,000 compared to £500,000 on a standard life insurance policy with LV.

It is important to note that ‘Over 50’s’ plans are not always the most appropriate or cost effective, particularly if you are in good health. As independent insurance brokers, seeking advice from us will not impact the cost of your premium but will ensure you get the most appropriate policy given your circumstances.

Our advice is free so please do give us a call on 0208 432 7333 so that we can help you to strike the balance by finding a policy that is affordable and effective for you.

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4.93 / 5 Average
1,222 Reviews
Overall Rating
Really, really helpful! Stopped me from signing up with an unhelpful company, and did basically all of the legwork for me in signing up with the right one. I can't have been the most helpful client as I'm 19 and only just started looking into it last week, but he took all the questions in stride! Put up with me turning to ask my dad questions every 2 minutes as well. I was helped by 2 workers; Sam and Nick. Thank you very much to both!
L Finch
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Good communication and follow ups. Friendly. A thorough research for my insurance needs.
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Sam Barr-Worsfold was very helpful and provided excellent customer service. Sam discovered I was paying too much premium for my current cover. Sam recommended and helped moved to a new cover with lower premium that provided the level of cover (terms required stated in the provider's policy) I wanted. I recommend highly recommend Sam and Drewberry Insurance. Thank you Sam.
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Thorough, knowledgeable and great communication
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Went through each policy in detail and made sure I was getting the correct one for me