How To Compare Critical Illness Insurance In The UK

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13/11/2023
9 mins

Comparing Critical Illness Insurance is vital to ensure you get the best possible cover. As a product, it sounds quite simple. If you develop a serious illness, it’ll pay out a tax-free cash lump sum.

However, Critical Illness policies can be very complex. They vary across the market and there are a number of factors that need to be considered before choosing which cover is right for you.

Our clients are often left wondering how to even begin comparing policies. That’s why we’ve written this guide. We want you to have a clear list of all the things you should be considering when comparing different policies and providers. So, read on to find out how to choose the best Critical Illness policy for yourself.

Importance Of Comparing Critical Illness Insurance Policies

As we mentioned, Critical Illness Insurance is a complex financial product. There are multiple providers, who have unique approaches to risk, and that offer different levels of cover.

Because of this, it’s important to compare them against one another. Just because one provider would be right for your friend or neighbour, doesn’t mean that it would be right for you.

Some providers will offer you higher benefit amounts, others will insure you for more conditions. And some will provide children’s cover as standard. The point is, before choosing a policy, you need to know what’s on offer, as well as what your needs are.

Samantha Haffenden-Angear, Independent Protection Expert at Drewberry

With most providers, their full range of Critical Illness policy features is only available when you apply through an adviser.

Once you have an idea of the cover features you want, pop us a call on 02084327333 or email help@drewberry.co.uk, and our experts can match you with the best cover.

Samantha Haffenden-Angear
Independent Protection Expert

As well as this guide, we’ve also provided some extra resources below that you may find useful:

  • We have a selection of FAQs and guides which will answer some of the most common questions we get about Critical Illness Insurance
  • If you already know what you are looking for and just want to compare quotes, you can use our handy Critical Illness quote tool. It will provide you prices from the UK’s leading providers, such as Legal & General, Aviva and Royal London.

Comparing Critical Illness Insurance Policy Options

When it comes to choosing your Critical Illness Cover, there will be a number of variables you will need to compare between policies. We’ll go through these so you have a better idea of what all your policy options are.

Comparing Providers

Before getting stuck into the specific policy details, we need to acknowledge that every Critical Illness provider is different. They all offer slightly different variations of cover, so the provider you choose will have a big impact on the policy and price you’ll end up with.

When comparing insurance providers, there are a few points to consider:

  • Policy Coverage
    Each insurer sets their own policy terms, cover limits, and has their own attitude toward risk. This means that what ‘Critical Illness’ looks like with one provider could look very different with another
  • Financial reputation
    It doesn’t hurt to do a little research into the company you’ll be paying your hard-earned money to. Have they had any less–than-favourable press? Or, worse, any fines for misconduct? If so, this will be a big red flag
  • Customer reviews
    Similarly, it doesn’t take much to see how an insurance company’s customers rate them. You can often check out what existing customers are saying on Reviews.co.uk or Trustpilot. This is a good way to gauge their service and reliability
  • Claim payout rates
    Another important thing to look at when it comes to comparing providers is the rate of claims they’ve paid. The higher, the better. Providers do classify their claims statistics differently; some remove fraudulent claims from their data, but others don’t. So, while claim rates aren’t the be-all and end-all, it’s still something to consider.

As each provider is different, you can also expect the cost of premiums to vary between each. To give you an idea of how much providers can differ, we’ve provided an example below. This shows the cost of a Life & Critical Illness policy for an individual who:

  • Is a healthy non smoker
  • 30 years old
  • Wants £250,000 of cover for 25 years
  • Decreasing cover.

Comparing Critical Illness Providers

Royal London logo AIG logo

£47.94

£66.50

Critical illness quotes correct as of May 2023

Different Types Of Cover

Another important factor to consider when choosing a policy is the type of cover you take out. This will often be based on why you need the cover to begin with. There are a number of different options which we’ve outlined below.

Level Term Insurance

With a Level Term Insurance policy, your benefit amount is fixed for the length of the policy. If you took out £100,000 of cover, this will be the amount you’ll receive for a claim, regardless of whether you claim on the first day or the last day of your policy term.

Essentially, it gives you a reliable guarantee of the amount of cover you’ll receive. You might choose this option if you’re repaying the interest only on a mortgage. This way, if you become critically ill, your claim amount will repay the loan in full.

Decreasing Term Insurance

If you have a repayment mortgage or other loan, you might take out Decreasing Term Insurance. With this option, your amount of cover decreases each year, often at a rate of around 8%. The idea is that as you repay your loan, your liability decreases, and so does your cover amount.

The type of cover you choose will also impact the amount you pay. To give you an idea of how it could vary, we’ve provided example premiums for level and decreasing cover below. The quotes illustrate the monthly premium for each type of cover, based on a person who:

  • Is a healthy non smoker
  • 30 years old
  • Wants £250,000 of cover
  • Needs a 20-year term.

Level VS Decreasing Cover

Level

Decreasing

£62.86

£40.58

Increasing or Index-Linked Cover

If you’re taking out Critical Illness protection to cover costs and expenses, you might think about setting it up on an increasing basis. This means your cover will go up each year in line with the Retail Price Index (RPI) rate of inflation.

Index-linked protection helps to prevent your claim from losing value in real terms over time, as a result of inflation. This can happen, particularly if you have a policy in place for two or three decades.

You also might consider this if you know that your salary regularly increases with the cost of living, as the premiums will also go up to pay for the rising cover amount.

Family Income Benefit

Taking out your policy as a Family Income Benefit means that if you claim, your funds will be paid out differently. Rather than a single lump sum, your provider will pay out a regular income for the remaining term of the policy. This is designed to cover your lost earnings if you’re no longer able to provide for your dependents.

For example, let’s say you’re the main breadwinner in your household. You might take out a policy with an income of £5,000 per month for a 20-year term. If you became critically ill while covered, your insurance would pay out the monthly benefit for the remaining policy term.

As you can see, this kind of cover has a decreasing risk to the provider because the amount they might have to pay out reduces over time. In other words, if you claimed after 5 years, the insurer would pay out your £5,000 income monthly for the remaining 15 years. But if you claimed after 18 years, they’ll only pay £5,000 a month for 24 months.

In most cases, Family Income Benefit is cheaper than a lump sum insurance policy. But not all providers offer it.

This option is mostly geared towards people with families. You can hold multiple Life and/or Critical Illness protection policies, though. So, some people opt for a decreasing policy to repay their mortgage, and then a Family Income Benefit to pay for their family’s ongoing bills and expenses.

Level of Cover

You need to think about how much Critical Illness cover you need. If you became seriously ill, what costs would you need to cover? This could be your living expenses, mortgage payments, or making adjustments to your home or lifestyle after your illness.

Some providers offer unlimited cover, while others have limits of £2 million or £3 million. For most of us, these limits offer us more than enough. The important thing is to have a figure in mind for how much cover you need.

Example

To show you how the amount of cover you choose can impact what you pay, we’ve included an example below. The figures show the cost of monthly premiums for two different cover amounts, based on someone who:

  • Is a healthy non smoker
  • 30 years old
  • Wants a 25-year term
  • Decreasing cover.

Level of Cover

Benefit

Premium

£100,00

£22.56

£500,000

£91.62

As you can see, the cover amount you choose has a substantial impact on the premium you’ll pay. If you have a generous budget for your protection and are happy to spend more, this may not be a problem. But if you’re on a more specific budget, think about how much Critical Illness cover you’ll realistically need.

Policy Term

Another factor to consider is how long you’ll need the policy for. All providers have a minimum term they’ll offer, often two or in some cases five years. Again, this factor will come down to why you’re taking out the policy.

For instance, if you’re taking out a policy to cover your mortgage, your insurance term will probably match your mortgage term. But you might have another milestone in mind, and want a different term.

Example

So that you can see the cost difference between two different policy terms, we’ve provided an example below. The amounts shown are for monthly premiums based on a healthy, 30-year-old non-smoker:

Policy Term

Term

Premium

5 Years

£26.01

15 Years

£35.64

25 Years

£46.32

Standalone VS Combined Policies

You can just take out a standalone Critical Illness Policy. However, not all providers will allow you to do this. Many will only offer a combined Critical Illness and Life Insurance Policy.

This is because standalone Critical Illness Cover can be risky. If you don’t survive for the necessary time period after a diagnosis (this is usually 10 or 14 days depending on the provider), you won’t receive your claim. Also, Life Insurance gives you cover against terminal illness, which isn’t guaranteed to be classed as a critical condition.

rauri taylor, independent protection expert at drewberry

We tend to always recommend taking out a combined Life and Critical Illness policy, unless you already have suitable life cover.

It doesn’t cost much more, but ensures your policy will pay out something if you die from a sudden critical condition, e.g. severe heart attack, stroke, or fatal accident.

Rauri Taylor
Independent Protection Adviser

Number Of Conditions Covered

One huge feature you’ll want to look at is how many critical conditions the policy you’re looking at covers. Critical conditions are usually broken down into three categories:

  • Full payment conditions
    If you receive a diagnosis for a full condition, it means the provider will pay out your full critical illness benefit and your policy will end. These tend to be serious illnesses such as advanced forms of cancer, major heart conditions, strokes, and major traumatic injuries
  • Additional payment conditions
    These additional critical illnesses tend to be more common, but less life-threatening. For example, less advanced or low-grade cancers, and more minor surgeries. If you develop one of these conditions, your provider will usually pay out an additional but smaller claim. It leaves your full benefit untouched, ready to be used later if your health worsens
  • Partial payment conditions
    Some providers offer partial payments for certain conditions. With these, you’ll receive a payout that’s a portion of your full benefit. This means you might be left with around 75% or 80% of your full benefit in case of a more serious claim later on.

As a general rule, the more conditions you’re covered for, the better the policy’s coverage will be. In our experience, comprehensive policies are far more suitable for purpose when compared to a more basic protection policy.

Type Of Premiums

When you take out your policy, you’ll need to decide whether you prefer guaranteed or reviewable premiums. There’s an important difference between the two:

  • Guaranteed
    As the word suggests, your monthly premiums are guaranteed to remain the same for the policy term
  • Reviewable
    While they may be cheaper initially, reviewable premiums can go up or down over the term of the policy. Providers might change the price relative to medical inflation, their own financial performance, and any claims trends in a given year.

If you’re taking out an increasing policy, your premiums will rise in line with inflation. But you’ll still choose whether you want them to be guaranteed (i.e., they’ll only rise with inflation), or reviewable (i.e., they’ll rise by inflation and be reviewed by your provider).

Total Permanent Disability

Another key factor to look out for is whether a policy covers Total Permanent Disability (TPD). This is a condition on some policies and covers you should you be unable to ‘totally and permanently’ work due to sickness or injury.

Depending on the provider and product, TPD might come as a standard definition, or it might be an optional condition you can include for an extra cost. It’ll be set up under one of two definitions:

  • Own Occupation
    You’re considered completely disabled if you’re permanently unable to do your own job ever again
  • Work Tasks
    You’ll meet the criteria if you’re unable to do a certain number of daily living tasks independently. These include walking, climbing stairs, lifting, bending, writing, and getting into and out of a car.

EXPERT TIP! 🤓
Total Permanent Disability makes up around 3% of all Critical Illness claims. In fact, it’s notoriously difficult to claim for. Most providers cover other conditions that might apply instead, like ‘loss of independence’.

Policy Exclusions

As well as thinking about what a policy does cover, it’s important to be aware of what it doesn’t cover. There are a few standard exclusions that all Critical Illness providers are likely to have. These include trying to claim for any conditions which are a result of:

  • Alcohol, drug or other substance abuse
  • Illegal or criminal actions
  • HIV/AIDS
  • Self-inflicted injuries
  • Unreasonable failure to follow medical advice
  • Travel to certain territories which are not considered “acceptable countries”
  • Any injuries gained through war, civil commotion, or rioting.

These can vary, and each provider will have their own exclusions. But still, it’s important to be sure of exactly what you’re agreeing to so you understand when your policy will and won’t pay out a claim.

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Other Policy Factors To Consider

As well as the core policy factors we went through above, there are a number of other things to consider when looking at policies, including the:

Type Of Definitions Used

As well as the number of critical conditions an insurer covers, you’ll want to look at how comprehensive their definitions are. There are a few things to look at here.

ABI+ Definitions

Firstly, you should know that the Association of British Insurers (ABI) sets the standard for all critical definitions. So, all providers’ critical definitions will meet this standard. But some providers offer ABI+ definitions. This simply means that the definition is better than this standard.

For example, an ABI definition of a certain critical condition might state that you need a specific operation to treat your condition. An ABI+ definition might mean that the provider will pay the claim if you need any type of surgery to treat the condition.

Grouped Conditions

Similarly, some providers ‘group’ conditions together. This means that they cover fewer actual conditions, but the conditions have very broad definitions.

In other words, one provider might cover separate conditions for each form of heart surgery they’ll pay out a claim for. Another provider might have one simple definition: ‘heart surgery’. But the detailed definition can apply to lots of different operations.

This is an important factor to look for. An insurer might look like they only cover 40 conditions, but they may have broad definitions, so actually would cover up to 90.

So you may think two providers offer the same, but if their definitions of conditions are different, it could mean one covers more than the other.

Georgia Meyer
Independent Protection Adviser

Survival Period

All providers require you to survive for a certain period before you can successfully make a Critical Illness claim. This is known as the survival period, and it’s often either 10 or 14 days.

This isn’t likely to be your most important criteria, but it’s still good to think about. The shorter your survival period, the sooner you’ll receive your claim.

Children’s Critical Illness Cover

Whether a policy includes children’s cover is another important feature to look for. It protects any natural, step, or adopted children you may have if they become critically ill. This could play a big role in figuring out which product offers the best Critical Illness Cover for you.

Coverage Limits

When it comes to Children’s Critical Illness Cover, there are a few important cover limits to look out for:

  • Age of children
    Depending on the provider, children’s cover could start from 24 weeks in utero, from birth, or from 30 days old. It might stay in place until age 18, or age 21, if the child is still in full-time education. The oldest expiry age for child cover on the market is currently 23, regardless of education status
  • Conditions covered
    In most cases, your child will be insured for the same conditions as you. But sometimes total permanent disability and diabetes mellitus type 1 are excluded for children. Some providers will pay out on certain child conditions, like Down’s syndrome or cerebral palsy. You might also find cover for certain birth defects, like cleft lip or cleft palate
  • Amount of cover
    You’ll also want to check the maximum amount of cover your child might receive if they claim. Providers will often pay a percentage of your benefit, such as 25% or 50%, up to a certain amount; £25,000, £30,000, or £35,000, for example. This is important, as it’ll limit the amount your child can claim. Some providers will double the claim amount for children where both parents have a policy that includes child cover, so look out for features like this
  • Other features
    Lastly, what other features does children’s cover offer? Is there a funeral benefit if your child passes away? Or a hospitalisation benefit to help you pay for travel and accommodation if your child is kept overnight? And what about cover for any pregnancy complications? If these are important areas where you want cover, make sure you look out for features like this.

Enhanced Payments

There are other features to consider, too. For example, some providers pay out extra money on top of your full benefit if you suffer from a major, life altering condition. In other words, they’ll pay an enhanced claim for conditions like blindness, deafness, or loss of a limb. This could double your claim in certain circumstances, helping you to cover living costs or make vital home changes.

If this is important to you, make sure you make a note of it when thinking about the type of policy you need. Then you can seek out the provider that meets as many of these needs as possible.

Advanced Surgery Payments

Another thing to think about is Advanced Surgery Payments. Some providers will pay a claim as soon as you’re on a waiting list for certain surgeries. This means you wouldn’t need to wait to have an operation before getting your benefit amount.

Different surgeries are covered, depending on which policy you look at. But often this feature will apply to operations for certain heart conditions, like an artery bypass, or valve replacement or repair.

Add-Ons

If you’re looking for a highly comprehensive policy, you’ll want to consider which features a provider will offer as an add-on. These typically come at an extra cost, as we’ve mentioned when looking at Children’s Cover and Total Permanent Disability.

Other popular add-ons include:

  • Waiver of Premium
    The provider will waive the cost of your monthly premiums if you’re unable to work due to ill health after a certain time period. There are one or two providers that include a premium waiver in their Critical Illness policy as standard.Others will charge you to add this onto your policy
  • Fracture Cover
    Some providers will let you take out fracture cover, which pays out a small extra claim if you break a bone. A fracture claim might typically be anywhere from £2,000 to £6,000, depending on the severity of the break
  • Life Cover Buyback
    If you take out a combined Life & Critical policy, your provider might allow you to buy back your Life Protection after a Critical Illness claim. You’ll often have to wait for 12 months before you can use this option, but it can provide valuable protection at a difficult time.

Free Additonal Benefits

There’s not only add ons to think about, but the free benefits that come included in a policy, too. All providers offer value-added services to enhance your experience as a policyholder. These often include things that help you maintain a healthy lifestyle or support you through medical treatment. For instance:

  • A digital GP
  • Nurse support services
  • A second medical opinion
  • Physiotherapy
  • Mental health support
  • Annual health checks
  • Support helplines.

While these benefits probably won’t be at the top of your list in terms of priority, it’s good to think about whether any of these are very important to you.

Personal Factors To Consider When Comparing Critical Illness Insurance

As you probably know, it’s not only your policy choices that will impact the coverage you get. Your personal details will also need to be taken into account. We cover these in more detail below.

Age

The age you are when you apply for a policy will determine the rate you pay. All insurance providers base their costs on age, and the older you are when you apply, the more you’re likely to pay.

This is because, sadly, the risks of us falling ill increase as we grow older. It’s natural that our health gradually declines, and we’re more likely to claim on our protection policies as a result.

Example

To show how your age can impact the premiums you pay, we’ve provided some examples below. The quotes show the monthly cost of a policy for a person of various ages who:

  • Is a healthy non smoker
  • Wants £250,000 of Decreasing cover
  • Needs a 20-year term.

Impact of Age on Premiums

Age

Premium

30 Years Old

£43.75

40 Years Old

£79.63

50 Years Old

£177.63

Quotes correct as of May 2023

Smoker Status

When it comes to Critical Illness Insurance, smokers will tend to pay a lot more. We know that smoking increases the risks of becoming severely ill, so providers will charge more for cover. To help show this, we’ve gained an example below.

Example

The below table shows the monthly cost of a policy for a smoker and a non-smoker. The costs are otherwise based on a person who:

  • Is 30 years old
  • Generally healthy apart from smoking
  • Wants £250,000 of Decreasing cover
  • Needs a 20-year term.

Smoker VS Non-Smoker

🚬

🚭

£56.51

£40.63

☝️ 39% increase in premiums due to smoking!

Quotes correct as of May 2023

As you can see, there’s a significant jump in price for smokers. In the above example, a smoker will pay a total of £190.56 more per year than a non-smoker. Over the 20 year policy term, that adds up to £3,811.20 more than a non-smoker!

Medical History

Insurance providers will take any pre-existing medical conditions into account when deciding whether to offer Critical Illness Cover. If you have any past or present health issues, your terms might be affected.

Common issues include an unhealthy height to weight ratio and previous illnesses; particularly serious ones. While it’s not impossible to get cover if you’ve suffered a critical condition in the past, your insurer will probably need a lot of medical information. Then, they’ll be able to make a decision.

If insurance underwriters see insuring you as a greater risk, you might pay higher Critical Illness premiums. This is known as a premium loading.

Occupation

Insurers will take your occupation into consideration when you apply for cover. If you work in a role that’s considered risky, you might pay more for your cover.

For instance, if you travel a lot for business or work around heavy machinery, you’ll probably be at a higher risk of a serious illness or injury. This could also result in a premium loading.

Hazardous Hobbies

Similarly to doing a high-risk job, if you have hobbies that could be considered dangerous, insurers might increase your costs with a premium loading. There are a few different hobbies that might be considered higher risk:

  • Diving
  • Flying
  • Parachuting or gliding
  • Bungee jumping
  • Freestyle rock climbing or mountaineering
  • Motor sports
  • Highly physical sports like rugby, boxing, or martial arts.

Any premium loadings are based on a case-by-case basis. As we mentioned before, each provider has their own attitude to risk. They’ll ask more questions about your hazardous hobbies to establish how much experience you have and how much time you spend doing your hobby.

In some cases, insurers might add an exclusion to your terms instead of a premium loading. This means you’ll pay the same standard rates, but there’ll be a limit on when you claim. For example, if you played rugby, you might be able to claim under any critical condition unless it has been caused by playing rugby.

Samantha Haffenden-Angear, Independent Protection Expert at Drewberry

Many of our clients worry about whether hazardous hobbies or occupations might be excluded.

While there aren’t any ‘blanket bans’ on high-risk jobs or pastimes, insurers need to know the extent of your activities in order to assess the risk. This could result in an exclusion being applied or paying a higher premium.

Samantha Haffenden-Angear
Independent Protection Expert

Common Critical Illness Insurance Questions

  • What are the top 3 Critical Illness claims?

    80% of all Critical Illness claims in the UK are due to cancers, heart attacks, or strokes, according to the Association of British Insurers (ABI).

    The highest of these is cancer, by a pretty big majority. In fact, cancer accounts for around 60% of all critical claims. According to Cancer Research UK, over half of all new cases are cancer of the lung, bowel, breast or prostate. These forms caused around 45% of all cancer deaths in the UK between 2017 and 2019.

    The second highest reason for critical claims is heart conditions. Having looked carefully at providers’ claim statistics, we can see that heart related illnesses make up between 10% and 20% of insurers’ critical claims.

    And thirdly, strokes make up around 7% of critical illness claims. These conditions are commonly known as the ‘Big Three’, because insurance providers pay out most for these illnesses.

    You can read more about the main reasons for critical illness claims if you’re concerned about the most common conditions.

  • Is Critical Illness Insurance worth it?

    Lots of people wonder whether they actually need Critical Illness Cover. It sits in a strange area in that it’s a product you hope you’ll never need. But if you do need it, it’s often invaluable.

    Statistically speaking, most of us will get ill at some point in our lives. Data from Cancer Research UK shows that 1 in 2 people born after 1960 will be diagnosed with some form of cancer during their life. Similarly, the British Heart Foundation has found that over 1 million people in the UK have survived a heart attack, while 2 million have survived a stroke or transient ischaemic attack (TIA).

    As we grow older, the risks of us falling seriously unwell only increase. And tragic accidents can happen at any time. For many people, getting Critical Illness insurance will provide a financial safety net to help them through a difficult time, making it very worthwhile. And if it’s worth getting, it’s worth making sure it meets all your needs.

    Critical Illness can be a complicated product, so we always recommend speaking to an adviser. You can chat with a friendly expert on our team on 02084327333 or by emailing help@drewberry.co.uk.

  • Is Critical Illness Insurance expensive?

    Compared to other types of personal protection insurance, yes. Critical Illness is known to be one of the more expensive protection products out there, simply because the risks of people needing to use it are so high.

    The actual cost you’ll pay depends on lots of different factors. We have a guide all about how much Critical Illness costs if you want to know more.

    Having said that, we’ve helped thousands of clients find protection policies that meet all their needs—not only in terms of cover, but budget as well. Working with a protection expert gives you someone in your corner who has access to the best terms and can negotiate on your behalf.

Compare The Top UK Critical Illness Insurance Providers

As a completely independent and impartial broker, we compare insurance from all the top UK providers. The table below gives you a snapshot of the main comparison points for the best Critical Illness insurers in the market.

AIG Logo
👍

Grouped definitions cover the equivalent of 57 full conditions and 47 additional conditions

👍

Child cover offers good protection including a child funeral benefit, hospitalisation benefit after 7 consecutive days, and insures children for certain birth defects.

👍

Excellent free benefits that support you in maintaining good health and wellbeing through AIG’s Smart Health services

🏆
  • Winner: AIG’s Smart Health benefits won Best Innovation in Insurance at the Financial Services Forum Awards in 2021
  • Winner: Critical Illness Choices won Outstanding Individual Critical Illness at the Cover Excellence Awards 2021
  • 5-star Defaqto rating

10 day survival period

Total Permanent Disability, Waiver of Premium and Child Cover are only available as optional add-ons

Aviva
👍

19 ABI+ definitions used for critical conditions

👍

Great selection of additional benefits to add for an extra cost, such as a Digital GP service, Fracture Cover, Global Treatment and Extra Care Cover

🏆
  • Winner: Sustainable Finance Award at the FS Awards in 2022
  • 5-star Defaqto rating

Aviva DigiCare+ offers a great suite of additional benefits available for free

Children’s cover starts when children are 30 days old, but many other providers commence cover from birth

Waiver of Premium and Total Permanent Disability come at an extra cost

Guardian Logo
👍

All cancer diagnoses are guaranteed to receive a payout, regardless of type or severity

👍

Claims for cancer, heart attacks, or strokes are paid out after a clinical diagnosis, with no need to meet a specific definition, and less medical evidence is required

👍

When Guardian improves their critical illness definitions, all existing customers benefit from the increased coverage

👍

Guardian will pay out claims early when you’re on the waiting list for certain surgeries, giving you an advanced payment

🏆
  • Winner: 5 Star Winner for Pension & Protection Services at the Financial Times Adviser Awards in 2022
  • Winner: Gold Award for Critical Illness Cover from Protection Guru in 2022
  • 5-star Defaqto rating

Waiver of Premium and Total Permanent Disability are included as standard

Claims statistics don’t include the percentage of claims paid, so there’s a lack of transparency around this

L&G logo
👍

Advance payment for certain surgeries once you’re on the NHS waitlist

👍

Good selection of optional add-ons available when you buy through an adviser, such as Private Diagnostics, Fracture Cover, and Waiver of Premium

👍

Child cover includes a £5,000 hospitalisation benefit, £1,000 childcare support and a family accommodation benefit if your child is hospitalised overnight

🏆
  • Winner: Organisation of the Year at the Protection Review Awards 2022
  • Winner: Best Overall Protection Provider at the Mortgage Advice Bureau Awards 2022
  • 5-star Defaqto rating

Minimal free benefits included when you take out a policy

LV
👍

Enhanced payments of up to £200,000 for critical conditions that will have a significant financial effect on your life

👍

£1,000 paid on top of your claim if you’re diagnosed with cancer

👍

Children’s cover protects children from birth until age 23; the oldest age on the market

🏆
  • Winner: Outstanding Insurer of the Year at the LifeSearch Awards in 2023
  • Winner: Gold Award for Life and Enhanced Critical Illness Cover from Protection Guru in 2022
  • 5-star Defaqto rating

A great range of free additional benefits from LV= Doctors Services, including a remote GP, physiotherapy, and mental health support

Waiver of Premium and Total Permanent Disability are only available as a costed add-on

Royal London Logo
👍

Advanced surgery payments once you’re on the waiting list for 1 of 14 approved surgeries

👍

Free rehabilitation after a critical illness, with access to cardiac, oncology and stroke nurses to support your recovery

👍

Children’s cover includes pregnancy complications and Total Permanent Disability, which most other providers exclude from child cover

🏆
  • Winner: 5 Stars for Protection service from the Financial Adviser Service Awards in 2022
  • Winner: Outstanding Insurer of the Year at the LifeSearch Awards in 2022
  • 5-star Defaqto rating

10 day survival period

Waiver of Premium and Total Permanent Disability cover are only available as add-ons, which cost extra

Scottish Widows Logo
👍

Booster payments of up to £200,000 if you’re diagnosed with a degenerative neurological condition before age 45

👍

Advanced claim payments once you’re on a UK waiting list for certain surgeries

🏆
  • 5-star Defaqto rating

Total permanent disability is included as a standard critical condition

10 day survival period

Premium Protection (Waiver of Premium) costs extra

Vitality
👍

Advanced claim payment if you’re on an NHS waitlist for one of Zurich’s approved surgeries

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Additional payment of up to £100,000 if you suffer from a life-altering condition

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Optional multi-fracture cover, which also covers certain dislocations, ruptured tendons, and cruciate ligament tears

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  • Winner: Mental Health Support Proposition at the Insurance Post Claims & Fraud Awards in 2022
  • Winner: Doing It Better Award from the Protection Review Awards in 2022
  • 5-star Defaqto rated

Enhanced cover protects you for 51 full claim conditions and 48 additional payment conditions – among the highest in the market

Waiver of Premium and Total Permanent Disability aren’t included as standard and will cost extra

Critical Illness Product Reviews

Our expert in-depth review of each of the UK's leading providers

Comparing Providers’ Claim Payout Rates

As we mentioned before, one useful factor to look out for is each insurer’s payout rates for critical illness claims. In other words, how many claims each provider successfully pays out on, compared to the number of attempted claims.

It’s helpful to consider the claims rates alongside each provider’s terms and policy features. If they have a high claim rate but don’t offer the coverage you need, it won’t be worth buying.

IMPORTANT NOTICE! 🧐
You shouldn’t use successful claim statistics alone to decide which insurer offers the best Critical Illness Insurance. It’s best to use the table as a rough guide to compare across the industry as a whole.

To help you compare, we’ve put the most recently published claims statistics for the leading UK Critical Illness insurance providers below.

Percentage of Critical Illness Claims Paid

Provider

2020

2021

2022

AIG

95%

98%

N/A

Aviva

92.7%

92.4%

93.5%

Guardian

£1.4 million

£2.8 million

£4.9 million

Legal & General

92%

93%

93.4%

Liverpool Victoria

92%

93%

88%

Royal London

92.4%

91.7%

93.6%

Scottish Widows

94%

93%

93.3%

Zurich

87%

87%

N/A

Statistics correct as of May 2023

At the time of writing, only some providers have released their 2022 claim statistics. We’ll keep updating these as and when they’re released, so you can see where they rank in terms of payouts.

Going Direct VS Speaking With An Adviser

There are two ways you can go about taking out a Critical Illness policy. The first is to apply directly with your chosen provider. And the second is to apply through an independent advisor. Each is different, but one has much more protection than the other.

Applying Directly To An Insurer

Everyone hopes that they’ll never suffer from a critical condition. But if the worst does happen, you need to be sure that the policy will pay out.

If you go directly to a provider, your policy is classed as a non-advised sale. This gives you no financial protection if the cover turns out to be unfit for purpose later on. If you haven’t read the terms or disclosed certain information, you might not be able to make a claim in the future.

Samantha Haffenden-Angear, Independent Protection Expert at Drewberry

To make sure you can claim in the future, you need a solid understanding of the terms from all the options you’re considering. You’ll want to review and compare all the providers’ policy documents to decide on the right Critical Illness Cover for you.

Samantha Haffenden-Angear
Independent Protection Adviser

Speaking With An Independent Adviser

Having an expert on your side saves you the time and trouble of researching everything yourself. It also offers you financial protection.

When you take out a policy through an adviser, it’s known as an ‘advised sale’. This means that your advisor takes responsibility for the cover being suitable. If it turns out not to be fit for purpose later on, you have financial protection through the Financial Conduct Authority.

Not only that, but financial advisers have access to more policy features, enhanced cover, and better rates. With some providers, you won’t be able to take out comprehensive cover, or add-ons like Total Permanent Disability, Waiver of Premium, or Fracture Cover without consulting an adviser.

Expert advisers, like our team here at Drewberry, know this kind of protection inside and out. By listening to your needs, we can find the most suitable policy for you and do all the heavy lifting to make sure your cover is smoothly put in place.

Making Sure You Get The Best Cover

If you have higher risk factors, like a health issue or hazardous lifestyle, our experts know where to get you the best terms. All providers have different attitudes to risk. What one sees as high risk, another may not.

Even if you’re not a high risk to insure, the chances are that you still have specific needs a policy should fulfil. In this guide alone, we’ve looked at getting cover for specific conditions, for your children, and the extra features and benefits that can help you stay healthy.

The type of policy that’s right for you probably won’t be right for your friend, neighbour, or anyone else. There’s no ‘one size fits all’ when it comes to personal protection. On top of that, Critical Illness can be a complicated product. That’s why we always recommend you get advice.

Get Expert Advice & Compare Critical Illness Quotes

From everything we’ve covered here, you can see that taking out a policy on your own can be a bit of a minefield. Critical Illness Insurance can vary widely depending on your cover choices and personal circumstances.

Our experts are on hand to answer your questions and find you the best possible terms. Like the rest of our clients, you can enjoy peace of mind that you have the best cover available to you.

To speak to one of our protection advisers, pop us a call on 02084327333, or email help@drewberry.co.uk.

Why Speak to Us?

We started Drewberry™ because we were tired of being treated like a number.

We all deserve a first class service when it comes to issues as important as protecting our health and our finances. Below are just a few reasons why it makes sense to talk to us.

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London
EC4V 4AB
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Telecom House
125-135 Preston Road
Brighton
BN1 6AF
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If you are unhappy with our service, we have a complaints procedure, details of which are available upon request. If you are unhappy with how your complaint has been dealt with, you may be able to refer your complaint to the Financial Ombudsman Service (FOS). The FOS website is www.financial-ombudsman.org.uk.

Drewberry Ltd is registered in England and Wales. Companies House No. 06675912

Drewberry Ltd registered office: Telecom House, Preston Road, Brighton, England, BN1 6AF. Telephone 0208 432 7333

Drewberry Ltd (Financial Conduct Authority No. 505473) is an Appointed Representative of Quilter Wealth Limited and Quilter Mortgage Planning

Limited, which are authorised and regulated by the Financial Conduct Authority.

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