New research commissioned by the mobile phone provider Orange found the class of 2010 to place flexible working and happiness in their role ahead of their level of salary.
Of the 1,000 university leavers Orange found the top 5 areas of importance for their first job to be.
- Learning Experiences (69%)
- Happiness (58%)
- Flexible Working (53%)
- Good Salary (51%)
- Great Colleagues (43%)
Of the 1,000 university leavers Orange spoke with, over half (53%) expected flexible working in the form of location or office hours as standard when starting their jobs, with 69% stressing that the option to work flexibly was important to them.
With the technology concious generation they have specific expectations of their employers. Nearly half of the respondents (45%) expect to be able to access email and work files remotely with this businesses need to ensure that the right technology and security measures are in place to support this.
Alongside the key focus on technology focus comes the significance of social networks with 43% respondents feeling that access to networking sites such as Facebook or LinkedIn is key as they begin to build up their contact lists for their professional development.
The Entrepreneurial Spirit
There are plenty of budding young businessmen and women out there with almost 1 in 10 of the respondents planning to start their own business straight after graduation. This further reinforces research from Orange’s Entreprenation report, which highlighted Britain as a nation of entrepreneurs, with more than half of respondents (51%) having considered setting up or already established their own businesses.
This further reinforces research from Orange’s Entreprenation report, which highlighted Britain as a nation of entrepreneurs, with more than half of respondents (51%) having considered setting up or already established their own businesses.
Working Beyond the Office
With 270,000 students graduating this year it is expected around 50% will go straight into the workforce either in a job they have already secured or a job they secure post graduation. Interestingly with this in mind an overwhelming 81% of those surveyed by Orange do not necessarily want an office-based job.
We are in an era of technology and the class of 2010’s expectations mirror this, a new generation of employees who want work wherever and whenever it suits them and have the technology to do so. They expect to be able to work on the move and make use of tools like social media and the internet wherever they are, businesses must embrace this to make the most of their young talent.