50% Of Employees Don’t Fully Understand Their Benefits: Here’s What You Can Do

How To Help Employees Understand Their Perks

It’s simple: it’s all about communication. Having a communication strategy for your employee benefits is a crucial aspect for boosting understanding and engagement.

You need clarity on what you want to achieve, what messages you want to convey, and how you’ll deliver them. Here’s how to do it:

Set Your Budget 💰

Different channels have different costs. For instance, emails are relatively low-cost, while producing videos or posters may require more resources. Your budget will dictate the types of communication channels you can utilise.

Define Your Message 💬

It’s important to avoid confusion, especially with benefits that may be easily misunderstood, such as Health Insurance versus Health Cash Plans. Ensuring clarity ensures that everyone understands the benefits available and their respective roles. Make it personal by using employees’ names and segment by demographic to enhance engagement.

Decide Your Timing ⏱

One-time announcements won’t cut it; regular updates across various channels are necessary to maintain engagement levels. Identify key moments to promote your benefits effectively, such as:

• During recruitment
  Clearly highlight your benefits in job listings, interviews, offer letters, and inductions to attract candidates
• Throughout the year
  Maintain consistent communication with staff through various channels such as 1-2-1 meetings, regular emails, milestone events (like parenthood or home ownership), company-wide briefings, and during annual pay reviews
• When benefits change
  Immediately inform employees of any changes to benefits to avoid confusion or disappointment. Update future communications to ensure clarity and accuracy.

Choose Your Channels 📺

There are various ways to communicate with your staff, each with different advantages:

• Email
  Send targeted messages directly to employees’ inboxes, allowing for tailored communication
• Employee benefits platform
  Use dedicated platforms like My.Drewberry for holistic, benefit administration and engagement (31% of employees prefer hearing about benefits such as pensions this way)
• Social media
  Leverage employee-facing social media accounts to reach a wider audience, capitalising on active user engagement
• Total Reward Statements
  Personalised documents that highlight all employee compensation and benefits, promoting transparency and value. Here’s how to create yours.

By carefully planning your communication strategy with these considerations in mind, you can ensure that your employees are well-informed and engaged with the benefits your company offers.

Create Benefits To Shout About With Drewberry

Setting up and maintaining a competitive employee benefits package requires a decent bit of admin, which quickly becomes time consuming. We do the heavy lifting for you, giving you more time to focus on what matters.

We live and breathe employee benefits, doing this day in-day out for businesses just like yours. Looking at the big picture, we get to know your unique workforce and benchmark your offering against competitors.

We have access to the most competitive rates on the market for core benefits, such as Group Life Insurance, Group Health Insurance, and Group Critical Illness Cover. Give us a call on 02074425880 or email help@drewberry.co.uk.

Why Speak to Us?

Employee benefits can be a headache. But our specialists do this day-in, day-out, offering first class service when you need it most. Here’s why you should talk to us:

• Award-winning independent employee benefits consultants, working with leading UK insurers and benefit providers
• Assigned specialist on hand to help – every step of the way
• 4140 and growing independent client reviews rating us at 4.92 / 5
• Authorised and regulated by the Financial Conduct Authority. Find us on the financial services register
• Claims support when you need it most.